F5 pickleball paddles & crocs

Illustrator & Production Designer

The Business Development Resource (BDR) program ran from July to October 2024. This project aimed to create an initiative to engage people during the slower summer months. Like the F5 Ugly Sweater campaign, this program had a fun, seasonal twist—only this time, it embraced the spirit of summer.

I presented 3 sketches to the stakeholders, but because the program is related to the Distributed Cloud campaign for F5, they decided it’d be best to keep this more corporate-looking.

This program includes a pickleball set or crocs that come with F5 specialized jibbitz (croc pins)

Metrics: 110 meetings secured out of 100 meeting goal

Available here:
F5 Crocs
F5 Pickleball Set

Sketches

Refinements

After meeting as a creative team and sharing my sketches, we narrowed it down to 4 options. From there, I brought my sketches from Procreate into Illustrator. Though the summer saasquatch matched the winter ugly sweater, the technical checker concept on the bottom left was ultimately chosen. That concept aligned best with the cloud security campaign running at the time.

final Pickleball Paddles and Crocs

The croc pins were pulled from our filled icon library

Social Media