Role: Lead Designer, Strategist, and Illustrator Motion Designer:Jessica Eith
My role involved crafting illustrations and storyboards for social campaigns across Instagram, Twitter, and LinkedIn. I owned the social media templates and visual guidelines, ensuring consistency across all channels.
All design decisions were informed by performance metrics. I met with the social team monthly to review engagement data and determine creative adjustments for the following month.
I redesigned our social templates, shifting from a broad color palette to a concise six-color system with dark backgrounds to improve visual consistency and contrast. I also removed right-margin text and introduced a ghosted logo watermark to help deter design theft.
Process
Social requests were assigned through Wrike and included a PDF with the content, target audience, and past performance metrics. From there, I selected a layout from my template system and created the asset. For motion pieces, I collaborated with our animator, Jessica, to bring the concept to life.
F5 AppWorld Event Social Media Design
Lead designer for AppWorld 2024 social media. Lead the design strategy, layout, and templates for the flagship event.
