We Secure That Campaign: Frankenstacks

Role: Strategist, Illustrator, and Production Designer

The team and I created visuals for a campaign about F5 security. We worked closely with our content writers and security matter experts to ensure that our visuals would speak to the audience.

Audience: DevOps, SecOps, Engineers

Timeline: 3 weeks

Concept: The Frankenstacks are meant to represent our customers' companies, which are made up of mixed parts, like these Frankenstack creatures. Their company may have cloud storage, developers, service providers, microservices, etc. but if you come to F5, we will secure all of that for you.

Deliverables: Organic social, paid media, landing pages, swag for events, and an illustration library

Ad Concepts

Testing

Illustration Work

LinkedIn Lead ads a/b tests

organic Social Media

Landing Pages

Results:

• 13k qualified marketing leads, exceeding goal by 150%

• Worked cross-functionally with product, campaign stakeholders, and design to ensure there was consitency across the full user journey.

• These ads didn’t perform as strongly as other ads in market (below), but the results gave us valuable insights that helped guide the creative direction for future campaigns.